Introducing the 2021 Baby Independent Innovation Awards

The Baby Care markets’ continued growth has it reaching unprecedented heights. Consumer spending globally is projected to reach over 19 billion by 2030 for Baby Care goods and services, the industry is booming! As the evolving Baby Care markets’ landscape continues to experience explosive growth among multiple industries and channels, the competition is becoming increasingly tight, with new products and services entering the market daily.

As this universe of Baby Care products grows and consumers become more educated, brands are in need of ways to stand out in the market and set themselves apart from the competition.

The Independent Innovation Awards program is the industry’s most robust recognition platform for the innovators and leaders of the Baby Care industry. Built to recognize the most outstanding companies, services and products within this rapidly expanding the Baby Care market.

19 billion dollars estimated market in 2030*


6.2% Industry growth rate is expected between 2020 to 2027


70% of mothers gather information about baby care products prior to purchase

Amidst the global Covid-19 pandemic, purchasing decisions for their baby’s overall health and well being has come to the forefront of every parents mind.

Consumers are bombarded with new and innovative Baby Care products and services daily.
The Independent Innovation Awards dives deep through a large set of categories within this increasingly competitive market, helping the innovative products and companies stand out in this crowded market.

To be an Innovator it takes passion, creativity and hard work. The Independent Innovation Awards celebrates and highlights your efforts and success in building your company as well as the overall Baby Care industry.

Revolutionizing and advancing the Baby Care industry thru goods, services, and technology.

Top Baby Product Macro Trends for 2021


A primary factor boosting the growth of global baby products market is the increasing parental concerns about their child’s nutrition, hygiene and safety. With an increase in the awareness among parents, the purchase of premium and conscious quality products for their babies is on the rise. Product innovation and quality jump to the forefront as customers are ready to pay for the premium health products in baby hygiene.


Baby wipes and toiletry products continues to be the most popular sector due to their necessity in baby care, with natural and organics-based products holding strong within their sectors. Feeding accessories are expected to show the strongest growth, owing to their cost efficiency, applicability, and availability.


Rising urban population is another factor causing an increase in demand for baby care products globally. The soaring birth rates and increased spending capacity in developed economies of North America and Europe will augment industry growth over the next few years.

Child Skin Care

Concern for what we are putting in and on our infants has become a major factor in purchasing decision. Cosmetics help enhance infant skin, provide nourishment, resist swelling, itching, rashes, and inflammations. Apart from that, they possess antibacterial, antifungal and antimicrobial properties, which soothe and provide luster to the skin.