Featured 2023 Winners
The Baby Care markets’ continued growth has it reaching unprecedented heights. Consumer spending globally is projected to reach over 19 billion by 2030 for Baby Care goods and services, the industry is booming! As the evolving Baby Care markets’ landscape continues to experience explosive growth among multiple industries and channels, the competition is becoming increasingly tight, with new products and services entering the market daily.
As this universe of Baby Care products grows and consumers become more educated, brands are in need of ways to stand out in the market and set themselves apart from the competition.
The Independent Innovation Awards program is the industry’s most robust recognition platform for the innovators and leaders of the Baby Care industry. Built to recognize the most outstanding companies, services and products within this rapidly expanding the Baby Care market.
19 billion dollars estimated market in 2030*
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6.2% Industry growth rate is expected between 2020 to 2027
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70% of mothers gather information about baby care products prior to purchase
Amidst the global Covid-19 pandemic, purchasing decisions for their baby’s overall health and well being has come to the forefront of every parents mind.
Consumers are bombarded with new and innovative Baby Care products and services daily.
The Independent Innovation Awards dives deep through a large set of categories within this increasingly competitive market, helping the innovative products and companies stand out in this crowded market.
To be an Innovator it takes passion, creativity and hard work. The Independent Innovation Awards celebrates and highlights your efforts and success in building your company as well as the overall Baby Care industry.
Revolutionizing and advancing the Baby Care industry thru goods, services, and technology.
Top Baby Product Macro Trends for 2023
Growing Segments
Baby wipes and toiletry products continues to be the most popular sector due to their necessity in baby care, with natural and organics-based products holding strong within their sectors. Hygiene and Feeding accessories continue to show strong growth, owing to their necessity, cost efficiency, applicability, and availability.
CHILD SKIN CARE
Ecommerce
Fueled by the looming effect of Covid19 restrictions, online shopping for baby products has boomed to unprecedent levels. Brands will need to refine their online shopping platforms and customer experience to set themselves apart.
Online Footprint
Baby Safety & Convenience Segment
Baby Food and Formula
Parents are becoming more aware of the impact of the right nutrition on their babies overall growth and development. As a result, they are shifting toward baby food and infant formula products that are rich in proteins, vitamins, minerals and carbohydrates.
Responsibility
70% of consumers believe brands have a responsibility to positively impact the world. Companies and products that take collective action align purpose with profit and reassess their role in actively shaping tomorrow’s world will succeed above their competition.
Value
Parents have become more open to private label brands and often prefer these over established brands for many reasons. Without the marketing costs usually put behind branded products, private label brands have the potential to be on-trend, affordable, competitive, and rapidly adopted across major retailers.
Commitment To Safer Products
Parents and actively searching for pieces that are non-toxic and eco-friendly. Considering the well being of the baby current and future life.
